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Growth Hacking: Why Is it So Important for Startups?

With the emergence of thousands of startups in the past few years, changes in marketing have been visible. Digital marketing has become the focus of many marketers out there. In case of startups, there is a term attached called growth hacking. Growth hacking is basically a new technique that is used by the startups for marketing using analytics, social metrics to sell products and creativity. Why is it called growth hacking? Well, the term growth here explains it all. It is a technique that focuses on growth first and then on budget. And, therefore, it is the term associated¬†with the startups. (more…)