When those advertisements on TV tell you that your favourite items are only a click away, you know they aren’t kidding. Today, it is incredibly easy to get that fancy lamp you wanted since last year online as none of the stores near you offered a good choice. Well, Internet has just the right things for you. And in what variety! Heck, even groceries are available online. There are many online stores with a range of tech gadgets which can make anybody glued to the screen for hours. Also, there are many web stores that cater to kids, parents and teenagers as well. In general, e-commerce websites engage web customers and they are ready to struggle for each and every one of them. But are you one of the people on the other side of the story? Are you the one who offers these items online? Well, if you are then you must have thought about your own e-commerce website. Here are a few tips to give you a little push!
1. A prominent and clear logo
The logo is to your website what cue cards are to a show host. A clear and remarkable logo is a business card for both start-up shops and branded stores. When it comes to online shopping, a recognizable logo is a reassuring symbol and an element of trust of the company or organization. A relatable and easy to remember logo will help to etch your store’s name on the shopper’s mind and do wonders for your business!
2. Mobile optimization
Over 50% of your visitors are going to be accessing your website on their phones and tablets. Nothing turns buyers away like an ill-loaded website on their phones or tablets. Make sure your website is mobile optimized, which is designed specifically for tablets or smartphones. Responsive design can help engage your customers!
3. Deals, offers and free shipping
It takes a user only a few seconds to decide whether she/he likes the website or not. Hence, it’s really important to not only grab the eyeballs but also to make them stay put and what can be attractive than a few freebies or the promise of free delivery? Some are attracted by free shipping, some by the major mark downs, but almost everybody is interested in one kind of promo or another. Thus, discounts and special deals are usually the first things that visitors look for. Alluring promises and unique prices stimulate visitors to spend, spend, and spend. So, it makes sense to put eye-catching banners with discount offers on the upper part of the home page of your online store.
4. Brand products
If you have branded goods on sale, then display them upfront. It’s a great attention-grabber, especially with first-time visitors who don’t know what exactly they are looking for. Moreover, there are many large retailers who offer an opportunity to “shop by brands”.
5. Shopping cart, login box and search box
The shopping cart, login box and search box features are usually placed together on every e-commerce site. It’s impossible to imagine a store without a shopping-cart function included. Every person who registers on the website gets her/his own personal password and username, usually with a promise of more privileges and offers, which act like a user-magnet!
Ease of searching for particular products through different parameters only makes the website more user-friendly and engaging.
6. Fast loading time
You may lose 40% of your shoppers if your e-commerce website loads in more than three seconds. It also annoys Google and other search engines. Test load times with page speed before it goes live!
7. Secure payment gateways
User’s trust is essential if you plan on setting up your own website. Consumers are suspicious about the payment data leakage when shopping online. Just make sure that you have integrated the most secure and safe payment gateway. Your shoppers must not feel that their information is going in the wrong hands. Popular security providers are VeriSign and GeoTrust.
8. Store finder
A customer would be more interested if they realise that your store exists somewhere in their vicinity. To let them know about your store locations, the store finder feature is a must. Many conservative customers who prefer to check out the actual store itself may visit the website but only to find the nearest shop location or branch. If your store has a wide trade network, it will be good to create a special store location search box for a country, city or zip code.
That’s all folks! We hope these tips help your business get popular among potential buyers.For all your e-commerce needs, visit us at http://www.getmeashop.com/.