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Mistakes you must never make when starting an Ecommerce Website

A lot of people enter into the e-commerce field with the aim of earning fast money. While your e-commerce business does live in the enteric world of cyber space, it still requires a significant amount of attention and efforts to grow and maintenance.

Here are some mistakes that people often take for granted or don’t consider carefully.

No proper business plan.

You really don’t need a proper 100 page document about the mission and vision of your business but you must always have a rough idea about some important points like, what you’re selling and the market you’re selling to, your target customer, understanding your competitors, and some more important key questions that can help for the foundation and first strategy for any new business venture.

No marketing strategy

Build and you buyers will come automatically idea doesn’t apply to e-commerce. Getting an e-commerce website live is only the beginning. You need to make sure you have a marketing strategy for your brand in place for how you will actually get website visitors and generate ongoing traffic

You need to put in place at the very least a basic e-commerce analytics/tracking system, such as Google Analytics.
You need to know the difference between SEO and PPC
you must understand the importance of social media

There is a lot to online marketing and it is important that you have a good understanding of it all; however there are areas that you will want to outsource to experienced professionals, especially in the areas of SEO and PPC.

Opting for a wrong E-commerce platform

When it comes to successfully running your online business the e-commerce software that your website is built on can either be a supportive ally or a tormenting obstacle. If you make the wrong choice it can make the experience incredibly frustrating. Generally, a wrong choice would be an e-commerce platform that is unsuitable for your needs, outdated, underdeveloped, unnecessarily customized, not professionally supported.

You need to set up what functionality you will need, both for the visitor and for the back-end management area, and what resources you will have on-hand to support the ongoing management of the website. This will help you to decide what solution is right for you.

A hosted e-commerce solution like www.getmeashop.com make sure that your website will be able to give an optimal user experience from the home page right through to checkout. This user path is one of the most important aspects of your website.

Showcasing your products poorly

Make sure you include high-quality, good-sized photos for all the products you stock, and you must include good, if not excellent, product descriptions that include essential information such as measurements, size, color and anything else that may help a potential customer to make a buy. Engaging product information heightens the experience of shoppers and strongly increases your chances of a sale.

You get one chance to present your product to the visitor, take the time to create stunning and inviting product pages. Once they are setup the page will keep selling for you over and over. This is the place to put in the sweat equity.

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Techniques to Engage More Customers on Facebook

With the ever-growing digital space every small or established business entrepreneur is learning about the social networking skills. People are much more active on the internet than they have ever been. They are learning to publicize online and using the tools for because they now know that one cannot survive without virtual advertising. Marketing your product or brand online is a useful skill that needs to be understood and learnt

Here are some ways in which you can engage people to connect on Facebook

  1. Be Professional Yet Approachable

Remember that your page is not your private blog. You need to be approachable and make sure that you post using the power of words and not a casual piece.  Be interactive with your clients and remember that everything you write directly represents your company.

  1. Consistent Posts Attract Attention

Create posts for your page on regular basis. Posting frequently keeps you connected to your visitors because a rarely updated page gives a very wrong impression.

  1. Get Interactive With Prospective Buyers

Make it a habit to answer messages in your page on regular basis. Simply posting and writing about your company on the page is not enough. You need to respond and reply back too.

  1. Create Testimonials to Prove Authenticity

Feature some of your conversations on your site. When you involve real people followers feel a sense of realism attached to your work. Also it makes one feel like he is dealing with a reliable business firm.

  1. Come up with attractive discounts and offers

Everyone loves free stuff; they attract attention and make your site look really active and a running business.

  1. Link your networks

So you have your official business site, publicity blogs, twitter accounts, newsletters, Facebook pages (now) and all the dozens of advertising banners too. Linking everything together is very important. You should have pointers that make everything cross linked properly. This way anyone can use whichever site they want to without Google-ing everything beforehand. Your Facebook page should have links to the official site, blogs, subscribe to daily news feed button, follow on twitter, and basically everything that your business can boast off on the internet.

 

 

 

 

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Get Your Business Noticed Online inexpensively

Get noticed in the digital world without having to spend thousands of rupees on advertising or PR or buying Facebook or Twitter followers? Whether you own a small business or marketing expert you can get noticed online without having spent a lot of money.

Establish profiles on the major social media sites (Facebook, Twitter, Google+, Pinterest, Instagram). Take out some time to figure out which social media site or sites your target customers frequent. Then set up pages or profiles on those sites — and post content regularly, at least once a week. You can centrally manage your social media posting, consider using Hootsuite

Create fresh content

Blogging is the best alternative for your cost-effective and an amazing way to boss your organic traffic. You can simply create some interesting videos defining more about your product/goods or services and can share these using facebook.

Get connections and get shared- Even if you don’t have many (or any) followers on Facebook, Twitter, Pinterest or Instagram, chances are some of your friends or family members or your employees do. Ask them to follow your new business on social media sites and spread the word. You can also reward people for sharing links to your site or products by offering them referral discounts, say 10 percent off their first or next purchase

Pair with an established business/brand. “Pair with an on-brand company that already has a loyal following to offer something unique and sharable.

Follow and engage industry influencers on Twitter. “Build a Twitter following by favoriting and retweeting key people in your industry, Use Twitter’s advanced search to find people located within a specific area related to your market and engage with them. You can also create Twitter lists of people in the markets you are trying to reach. Many times they’ll engage with you or follow you back.”

Create a Facebook ad. “Facebook’s ad platform allows you to get very specific with the target audience. You can choose between a daily or a lifetime budget, as well as a cost per thousand impressions bid or cost per click bid. Only pay for the clicks or impressions you receive, up to the amount you set for your budget.”

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Effectively Use Internet Marketing For Your Small Business      

Ever thought why your blogs go unread, your emails go unopened and your products are not clicked. Putting a lot of efforts into internet marketing for your small business and getting no expected result is nothing but a waste of time. Here are some reason why your internet marketing not working properly.

Connect With Your Customer – The real channel that you choose to engage with your customer doesn’t matter if the message doesn’t resonate with them. You can send your marketing message via email, facebook, Internet ad, or some other medium– if the message doesn’t resonate then it doesn’t matter. Small business owners spend so much time focusing on the newest and the fanciest techniques that they read about in a book, or heard their friend, that they do not stop to ask “does my customer care?”

Content is King – Prospects are more likely to buy from you if you are a thought leader, so set up yourself as one by creating extraordinarily helpful content. Take decisive action to make sure prospective customers are attracted to your site as a place to find answers.

Social Media – Focus on the top three social media venues: Twitter, Facebook, and LinkedIn. Remember, ‘be real’ and ‘be there’ to help the community not to push products.

Landing Pages – Everything that has been done to draw qualified traffic to a site, from improving SEO, to generating great content comes to a head in the landing page. Leads should be confronted with an inescapable case for them to leave their carefully guarded personal information on the form. Having one offer, recapping benefits, and a short form are all key.

See through the Eyes of Your customers When you create your internet marketing messages, you are creating them with your own thoughts and what you think will resonate. The key to Internet marketing and really all marketing are to see through the eyes of your customer.  You need to find a way to climb inside the mind of your customer and view your marketing messages to see if your customers actually care.

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Reasons Why a Website is Important for your Business

Ever thought how easy our lives have become with online market. Creating a website for your small business simply means setting up a virtual version of your business, with a welcoming, informative website. In the era of digital media where people usually search online for the products and services one simply can’t ignore the important and potential marketing platform.

We are living in the age of the Internet, so entrepreneurs and startup companies are more inclined to selling online before setting up a physical store. Less Startup cost-plus they have more potential reach on customers. A business is a business whether small or big. If you have a business and don’t have a website, you are losing out on great opportunities for your business. A website itself is used to carry out many different marketing strategies to help your business grow.

As a business owner, you need to know where your consumers are. But what if consumers know your business and what you can offer, but they can’t reach you? That is one of the risks you take by not having a website for your business.

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Here are some benefits of having a business website

Accessibility
There is no shutter for your online business. The Internet never sleeps, and every portal you offer online gives your business a virtual 24-hour showroom. This allows potential customers to research your product or service after business hours, and in the privacy of their own home. You can get orders 24×7.

Build your brand
At its core, “brand building” actually means building a potential customer’s trust in your company or product. Providing an online presence not only gives a customer access to your product or service, but it also provides a way for the customer to “check out” your company. Online reviews, your interactions with other customers and the frequency and quality of your posts help to form a positive impression of your company in the potential customer’s mind, making a future sale more likely.

Reach the Audience
The Internet encompasses a larger area than the few miles local to your business’ office or store. Your Web presence reaches out to everyone who passes by your virtual doorstep, which could include people from right next door or in another country. Depending on your specific industry and offerings, this could open up a much wider customer base than relying on face-to-face interactions would.

Easier Selling and Marketing

It’s a well-known marketing fact that people like to buy but don’t like to be sold. A well-written piece of copy for your products or services on your website allow buyers to make a more relaxed, informed decision to buy, as opposed to feeling pressured by a possible pushy salesperson. Marketing your business is also easier and more far-reaching, as the electronic format allows for a wider, more cost-effective distribution as opposed to traditional marketing, which usually included printing and mailing costs.