A lot of people enter into the e-commerce field with the aim of earning fast money. While your e-commerce business does live in the enteric world of cyber space, it still requires a significant amount of attention and efforts to grow and maintenance.
Here are some mistakes that people often take for granted or don’t consider carefully.
No proper business plan.
You really don’t need a proper 100 page document about the mission and vision of your business but you must always have a rough idea about some important points like, what you’re selling and the market you’re selling to, your target customer, understanding your competitors, and some more important key questions that can help for the foundation and first strategy for any new business venture.
No marketing strategy
Build and you buyers will come automatically idea doesn’t apply to e-commerce. Getting an e-commerce website live is only the beginning. You need to make sure you have a marketing strategy for your brand in place for how you will actually get website visitors and generate ongoing traffic
You need to put in place at the very least a basic e-commerce analytics/tracking system, such as Google Analytics.
You need to know the difference between SEO and PPC
you must understand the importance of social media
There is a lot to online marketing and it is important that you have a good understanding of it all; however there are areas that you will want to outsource to experienced professionals, especially in the areas of SEO and PPC.
Opting for a wrong E-commerce platform
When it comes to successfully running your online business the e-commerce software that your website is built on can either be a supportive ally or a tormenting obstacle. If you make the wrong choice it can make the experience incredibly frustrating. Generally, a wrong choice would be an e-commerce platform that is unsuitable for your needs, outdated, underdeveloped, unnecessarily customized, not professionally supported.
You need to set up what functionality you will need, both for the visitor and for the back-end management area, and what resources you will have on-hand to support the ongoing management of the website. This will help you to decide what solution is right for you.
A hosted e-commerce solution like www.getmeashop.com make sure that your website will be able to give an optimal user experience from the home page right through to checkout. This user path is one of the most important aspects of your website.
Showcasing your products poorly
Make sure you include high-quality, good-sized photos for all the products you stock, and you must include good, if not excellent, product descriptions that include essential information such as measurements, size, color and anything else that may help a potential customer to make a buy. Engaging product information heightens the experience of shoppers and strongly increases your chances of a sale.
You get one chance to present your product to the visitor, take the time to create stunning and inviting product pages. Once they are setup the page will keep selling for you over and over. This is the place to put in the sweat equity.