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These Stats Will Impact Your Current Content Strategy

In the world full of competition, the biggest advantage of online marketing is that one can distribute relevant and timely content that grabs the attention of the customers. If you haven’t reviewed the successes and failures of your business then it’s high time to review them now. Keeping this in mind, take a look at some stats that will help you create a content strategy for the success of your online business.

What Goes into a Content Strategy?

Content strategy has evolved way beyond printing ads. What you need to do is-

  • To curate a strong online presence across social media channels
  • To Schedule blogs for posting
  • To cover topics that interest your customers and that provides them with a reason to return to your website.
  • To draft a documented content plan

Setting up all the elements of your content strategy will help you reap the advantages of online marketing by providing the customers what they need to make a confident purchase decision.

Let’s have a look at the stats

Fact 1- Only 35% of B2B content marketers document their content strategy.

Are you among that 75 % who gets so involved in handling other aspects of their online business that you forgot to pay attention to the content marketing of the business?

Content marketing is not a ‘one-day’ work; it needs proper research, following trends to make it happen. So get started.

Fact 2- Businesses that blog generate 67% more leads per month than those who do not blog.

The blog is and will always be the most powerful weapon in your content marketing plan. Blogs have a huge impact on lead generation and user engagement. Plan it and follow consistently. Blog regularly on topics that is relevant to your customers. Link them to your products and your ecommerce web store.

Fact 3- 72% of marketers think that branded content is more effective than magazine advertisements.

With a sea of content flying around the internet, only the quality and new content will make you stand out. Try and develop branded content to reach impactfully to your target audience

Fact 4-  Interactive content—such as polls, quizzes, debates—generates conversions moderately  to 70% of the time, compared to just 36% for passive content.

Quizzes, discussions, debates, polls and other engagement increasing content helps to get conversions for your business. Interactive content is more like a word-to-mouth advertising where people talks about and your business as this content is pushed out to a diverse channel to people outside your business.

Fact 5- By 2017, online video will make up nearly 70% of consumer Internet traffic.

Videos we see online are the most powerful tool and have now become the mainstream promotional content for businesses. With technology advancement, videos are now the most potential eye-catchy way of brand promotion than it was ever before.

Fact 6- Social media is the No. 1 activity on the web.

This is nothing less than a milestone in the age of the internet. People are using digital networks to connect over their interests and brands. Develop trends, news and become a part of the interaction to engage with the target audience.

Fact 7- By 2020, customers will manage 85% of their relationships while talking to automated content.

The time is not away when you might have to figure out how to automate key aspects of the sales process and adding personalisation to the content strategy.  Keeping up good and satisfactory content will help you match the needs and expectations of your customers.

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Common Problems Entrepreneurs Face While Starting A Business

If you think that starting a new business will be a smooth road to success then, think again! Do not fail to foresee the challenges you will have in your way to success. Starting your business with an optimistic view is good but underestimating the challenges you may face could be dangerous for your online business. For every new e-commerce entrepreneur, there are some unique challenges that are sometimes difficult to overcome. If you’re just getting into the game of becoming an entrepreneur, be prepared for these hurdles.

Here are a few problems that commonly plague a start-up:

Lacking a proper business plan

No new business can ever succeed without having a detailed business plan. With a proper business plan you can focus on the vision and mission of your business, figure out the budget and how much will the business make. Do not just rush into the market without a clear business plan based on a solid market research.

Bad Market Research

Your business idea is brilliant, but without doing a proper market-research your entrepreneurship dreams may just flounder. Before investing into your dream business, do a little market research; find out the size of your target market, know your competition and find out the size of your target market.

Poor Marketing Strategy

Once you know your target market, draw a clear marketing strategy for your product. Print advertisements if your budget allows you to else you can reach the target audience through online promotions. Asses the advertisement option that will work best for your business.

Finance problem

This is the most common mistake that every entrepreneur make. Assuming that the business will immediately start making profits is something you must not think. Stay cautious about spending money on unnecessary expenditures and save a part of your budget for those slow sale days, market recession etc, keeping in mind that even during low cash flow to the business you will still have to pay to your employees and suppliers.

Bad pricing for your products

Do not try to slash down your product prices to win from your competitors. Instead, focus on offering fair market value to the customer for your product and provide excellent customer service and better marketing.

Maintaining Work-Life Balance

Once you get stressed, it’s difficult to focus on multi-tasking. Make a work schedule and strictly adhere to it to strike the right balance between your work and your personal life. Working overnight is the demand of your business but always remember to take out time for your support group and family.

I, Me, Myself

You cannot handle everything, everytime. The concept of ‘one-man army’ is definitely cost-effective but is never a wise decision for the long term. Hire employees to handle your business as good employees will take your business ahead and are like long-term reliable assets, hence investing in them is a good step towards the success of your business.

These are just some of the many problems that may come down your way while starting a business. Handle these and keep your business up and running in the long run. Do proper research and planning before setting up your business to avoid most of the common issues.

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5 Stages A Product Goes Through To Become A Brand

Advertising and Marketing are the souls of communicating about your product to the masses. A new product before hitting the market as a brand goes through a set of phases to prove its utility. It’s the journey how a product becomes a utility. It’s the journey of turning a visitor into a Consumer. But before doing anything you should understand how advertising works. Which phase your product is in and how you can transform your product into something bigger that you expect it to be.

Here are some phases through which a product goes through in a period of time to become a brand

 Product Introduction

This is the first phase of advertising where you tell people about your product.  Here you introduce your product to people who we assume knows nothing about it. You can simply launch a teaser like the ones you usually see on Television, YouTube, Facebook, and Twitter. Many brands like Apple, Samsung etc uses this Brand Introduction stage for their new product launch to create an imaginary hype for their product. This has been proven effective over the time.

Brand Awareness

Creating awareness about your brand is what you need to do next. This phase is also known as the trailer phase. Once you’ve introduced the audience about your product, the next stage is to create hype in the market for it. Use social media to tell people everything they must know about your product.

Brand Excitement

So now people know who you are, what you do and what your product is. What’s next?

Time to create excitement for your product. Tell the audience about how your product is better than others in the market. If you want people to buy your product you have to convince them how your product is different. Tell them about the unique selling points for your product. If you are selling a mobile then you should market your phone “XYZ” then highlight the features your product have that others don’t. Ex- a selfie flash in our new xyz mobile phone that no other brand has.

Increasing Sales and Revenue

You have already worked so hard for the product now it’s time to earn now. People now not only know about your product but they also know why your product is better than any other in the market. Provide buy now, order now, and contact number links to get orders coming in.

Brand Recall

Once you are in the houses of the customers, they will recommend your good services and products to others and soon your product will turn into becoming a Brand.

Work doesn’t ends here. Companies like Coke, Pepsi, Samsung are sell their product on their Brand name but you still see them carrying out these advertising campaigns. Why? It’s because these companies have not forgotten about the most important ingredient of the dish “People”.

If you forget your audience, they’ll forget you. Your product has to consistently stay in their conscious. Keep them recall about your brand so that your customer stays and you get the benefit of repeat purchases.

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Must-Write Topics For Every E-commerce Business Blog

If you are writing blogs for your E-commerce business to gain the audience and to build a following and community, you should not always be writing about your products specifically. Instead, your business blog should be informative.

Think about the problem that your product solves. Your blog topics need to show immediate value to your audience to effectively reach them.

Ask yourself-

–    What did you teach them about the product?
–    What did they learn or take away from the blog post?
–    What was the unique insight you provided to them?

As an expert in the industry of the product your deal with, the knowledge you have should be spread in the market in a way which is extremely valuable to your target market.

Of course, it could be challenging to come up with fresh content continually, but of you rethink, you’ll find that there are an infinite number of topics you can write about on your business blog.

How-To Posts

People want to know how to do or use stuff. So show them. If apparels are what your business is into, then create videos showing 20 ways to wear a scarf and put this in a blog post. You may assume that people know what to do with your product, but you can motivate them to find new ways to use them through your blog content.

Product Spotlights

Show behind-the-scenes photos of you setting up your products, pictures, product photo shoot or a testimonial from customers. Give something to people so they’ll be more likely to buy the product. You can also add a discount code at the end of your blog post to boost the sales.

Company News

Update users on what’s happening at your company. Make people feel like they are having a sneak peek behind the scene with your brand, so provide them with the latest news feed about what’s in the work and what the latest news is.

Lists

Instead of writing paragraphed blogs, write like ‘5 ways to recycle your old jeans’ or “10 Gift Ideas for Mom’s birthday,” with some of your products on the list.

Industry Trends and News

Talk about what’s happening in your industry. If you deal in clothing, make sure to write irresistible content so that fashionistas find your blog and then starts shopping from your site.

Beyond Great Blog Ideas: Writing Fabulous Content

Coming up with a fresh idea is just one part of blog success. The other lies when your blog gets as many social shares as possible so your write up spreads more. Make sure that you’ve got a social share plugin allowing people to share your blog content with a click to their social profiles.

You can also invite guest bloggers to contribute content to your blog. Likewise, you can also do guest blogging for other that cater to your audience. Trust me, people don’t like it when they visit a website and it hasn’t been updated in months.

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Importance Of #Hashtags In Your Social Posts

In my previous blog post about hashtags, I had written about using and creating relevant hashtags for your business. But before finding out the relevant tags for your business, you must know why hashtags are important for an E-commerce business.

Hashtags are everywhere. One can see them on social media sites like Facebook, Twitter, Pinterest and Instagram etc. Incorporating hashtags into your online content can have a lot of benefits when it comes to business. You will be able to promote your brand, product and services more effectively, making the most out of the power of social networking tools to attract new customers and to maximize profits.

Here are some reasons why you should use hashtags in your marketing campaigns.

Hashtags simplifies the process

Using an appropriate # helps you reaching your target audience and makes it easier for others to find the information about your business. Anyone can simply search a hashtag pulls result for each post that uses that hashtag.

Hashtags compel an action

When a user sees a post that interests them, they will likely to spend more time looking through content that contains the same tag.

It helps in branding

The more you share posts that have hashtags of your brand name, the more the name of your brand gets prominent. Hence hashtags provides you a chance to promote your brand and make it known to your target audience.

It increases visibility

When the users want to search for a particular product or service, they usually type particular keywords in the search bar and find the list of the similar hashtags and posts. Using hashtags in a proper way makes sure that your product or service gains visibility means more customer interaction and possibly greater leads.

Hashtags evolve

Hashtags are being used by many different platforms, putting the information directly in front of social media users about a particular brand.

Hashtags reward the distinctive

Hashtags make finding information easier for social media users. A unique hashtag makes your message stand out to the users who find the hashtag valuable.

Increases the chance of becoming a trend

When you share quality content, you never know which tag of yours could become a trend. You must have noticed the regular trends on twitter. It increases the chance of its spread on the platforms. Thus, the overnight trending hashtags which you hear about occasionally, #Hashtags can help you being one.

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How to Build Customer’s Trust- A three Steps guide

No matter what you set as your e-commerce business strategy, gaining customer’s confidence will always help you achieve success for your business. Though there are no shortcuts when it comes to gaining customers, but you can always use the correct strategy as your guide to attaining customers.

Have a look at the three steps guide to help you earn loyal customers who trust your brand, try these three techniques:

Be Honest
Present your product as actually it is. Of course, your jobs is to make your product look good but make sure that in order to make it look presentable, you don’t mispresent it. Provide shoppers with accurate and detailed information about your product so that when it reaches their doorsteps they won’t regret buying from you.

Remember, successful brands pursue repeat-shoppers and as statistic says 8% of consumers makes 41% of online purchases. Know your customer’s reviews about your product. If a product is consistently receiving poor reviews, then there is definitely something wrong with your description and their expectation form the product. No product pleases everyone, but if a product is continuously receiving bad reviews then there is something definitely wrong with how you are presenting it.

Offer free returns for unhappy customers and you can also use the tactic of replying on the feedbacks on public platforms, it takes less time and also leaves a huge impact on unhappy shoppers.

Be Consistent
One great shopping experience overcomes one negative one. Make sure to provide consistency of service to your customers.

Product Information
Even if you’re selling on marketplaces, multi-channel retailing, your website or through your brick and mortar store, always provide consistent product information of the same product. Do not confuse your customers with different product information of same products on different channels.

Branding
It is crucial to connect your target audience with your brand. Pick your brand voice and audience and then stick with it. It is more important to stay true to your core customers than to risk them for getting new customers.

Customer Service
Go above and beyond in consistently delighting and surprising customers with your ability to solve their problems about the product. Offer free shipping to make them feel more comfortable purchasing new products.

Gain Trust
With staying honest and consistent, you will end up gaining your customer’s trust for your brand. Earning your customers trust is the starting step to reaching to more audience as a happy customer who trusts your brand will share his/her experience with their family or friends directly influencing their buying decision.

For your business to gain long-term growth, consumer confidence is very crucial and isn’t an option. However, those retailers and brands that pursue honesty, consistency and accuracy will always see the extraordinary long term results.

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Inspirational Quotes That Every Startup Entrepreneur Should Read

Talking to entrepreneurs could be a lot of fun because they always have so many stories to share about their journey. Every journey is different and has its own trial and tribulations. If you are starting your e-commerce journey then you shouldn’t be missing these words of wisdom.

Below are some quotes from the startup world that can truly motivate you to endeavor for something bigger in your life.

“I am a risk taker. I wake up every day to solve a brand new challenge. And this keeps me going”. – Pushkal Shrivastava, Founder, GetMeAShop

“The more the chefs are, the more lavish the buffet will be. The chemistry we shared and the complementary skills we all had is what kept us going”. GetMeAShop Core team

“Idea-product-team and execution is all you need for your business success”. Reepika Soien, Account Manager GetMeAShop

“Your word reflects your company’s culture, make customer happiness the responsibility of your business”. – Tushar Singh, Manager, inside sales, GetMeAShop

“As an e-commerce entrepreneur, rely on your creativity and pay attention to the smallest details when maintaining a competent image for your business”. Vatsal Juneja, Manager, GetMeAShop

“The best marketing you can do is a solid web design”. Vineet Gahlot, Web designer, GetMeAShop

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Improve Customer Retention Rate In Your E-commerce

Attracting one new customer can cost you five times as much as keeping an existing one, so as a startup you must pay more attention towards retention of the existing ones.

Customer retention: the stats says-

  • Attracting a new customer costs five times as much as keeping an existing one.
  •  71% of consumers have ended their relationship with a company due to poor customer service.
  •  The probability of selling to an existing customer is 60 – 70%. The probability of selling to a new prospect is 5-     20%
  • Most companies agree that retention is, in fact, cheaper than acquisition.
  • Repeat customers generate between three and seven times higher revenue per visit than first-time visitors.
  • It’s 50% easier to sell to an existing customer than to brand new prospects.
  • 82% of companies agree that customer retention is cheaper to execute than acquisition.

 Here are some tactics your e-commerce firms can use to keep customers coming back for repeat purchases and avoid losing them to competitors.

Get the packaging right

You being a retailer may not have complete control over the delivery process, but can ensure that the packaging you are providing has that ‘wow’ factor that impresses the customer.

Offer fast delivery options

Offer quick doorsteps delivery. If the customer knows that they will receive the goods quickly then they’ll keep coming back.

Registration and repeat purchases

Getting the user register with your brand could be a pain, but if you can persuade them to register without making it a barrier to buying products, then there are huge benefits in terms of retention.

They can easily track orders, receive special offers and most importantly, repeat purchases are easier if their payment and delivery detail gets saved.

Improve email customer service

Statistic says that email is the preferred customer service channel for around 44% of consumers. Ignore issues like taking time to respond and no reply email addresses which prevents a conversation with the customer.

Answer customer calls

48% of consumers say it’s the most frustrating to call on customer service channel. This can be due to poor service offered by the agents and it often takes long to get the call answered at times.

Offer free and easy returns

Offering convenient and free return service is a great way to persuade first-time customers to buy the product. If customers know they can return items easily if they wish to change their mind about buying it, they are more likely to come back again.

Offer rewards for loyalty

Offer loyalty points or coupons to loyal customers. Offering free gifts to customers for staying connected to your site encourages them to shop more from your site.

Post-purchase emails

If a customer has just made their first purchase, this is a good time to follow up with a welcome email and some up and cross-sell suggestions.

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How To Handle Negativity In Customer Support

Do you send a feedback form to your customer who calls you every time for customer interaction? Anyways, your customers are always going to tell you what they think about your product or services, good or bad.

As you’re building and selling products, you’re inevitably going to meet customers who aren’t happy with your service or products. No matter how much efforts you pour in, you can’t eliminate the unhappy users.  As a startup, it is very important for your business to learn to deal with negativity.

Have a look at some strategies to help you prepare for negativity, confronting it head on and addressing it.

Know potential objections

Rehearse the potential objections ahead of time and prepare yourself before real life negative interaction occurs. As a good customer support your team must be able to provide the customer with a standard reply to their queries. Know what kind of issues the customer can have with your products and set a standard answer. Providing a same answer to a question doesn’t mean copy pasting the same snippets to the customers. It’s about creating a consistent support experience.

Balance negativity

Another strategy to handle negative customer is by maintaining an appropriate positivity ratio. You can do this by maintaining a happy file where you can add all amazing interaction in the file. When you feel down during the day, just go through those positive feedbacks and get boosted up.

Master your explanatory style

Negative feedback can be- personal, permanent and pervasive or could be external, temporary, and specific. When you feel that the negative interaction is permanent (not going to change), pervasive (everyone feels this way), and personal (there’s a part of me that plays into this), then you will have a little control over the environment. The alternative “temporary, specific, and external seems manageable. It’s generally not about you or anything you are doing.

  • Look for areas they could have improved in the interaction (details they missed, ways they could’ve improved the service, and so on).
  • Practice self-talk so these interactions don’t feel personal. This practice prepares support professionals to stomach any waves of negativity they might run into when navigating the queue.

Prepare ahead of time and ensure that you maintain appropriate positivity ratios and can handle the negative ones. If your product is great, then the chances are you’ll hear polarized opinions about it.