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Pros & Cons Of Selling On A Marketplace

When an entrepreneur wants to start selling online, marketplaces is the first place where they plan to start their business from. Even if an e-commerce entrepreneur already has an online store, they consider this as an option. If you’ve ever wondered that are marketplaces an appropriate place to sell online then this post is for you. Read the pros and cons of selling on marketplace that will help you decide if the benefits are worth the risks.

Pros of selling on a marketplace

Wider audiences reach and increased sales

Marketplace acts as your online shopping mall. They have established unique users who visit on regular basis. You can display your products and can reward yourself with the customers the marketplace has. This saves the investment you need to make in SEO and branding for your own website. When you create your website with GetMeAShop, it enables you to sell on marketplaces from a single dashboard.

Reduced cost

A marketplace handles the platforms, order fulfillment, and SEO which makes it easier for you to sell online. All that you do is to create an account, manage products, and orders.

Maintain your brand image

Establishing your brand in the digital landscape is not easy for a business. As a professional in the market, your brand name and logo’s will be displayed and will make it easier for your customers to shop time and again from you.

Marketplace creates confidence

With well-protected payment gateways and secured hosting, the customer gains confidence in your brand and does not hesitate in buying from you.

Sell internationally

Marketplaces offer you affordable shipping cost and provide customer support in their native language or at least in English which helps the customer sitting abroad trust and buy from you. This way you can start targeting the audience overseas through your own retail site eventually and expand that way.

Cons of selling on a marketplace

Not your shop, nor your customers

One day you decide to sell online through your own store and the WOHHHH. SURPRISE! You don’t have any customer there. When you sell at the marketplace, understand this that they might not let you export their customer data. Keep in mind that leaving a marketplace and opening an online shop is a start from scratch. Always remember that when you leave a marketplace to sell through your own store, you actually start from the scratch. Life on a marketplace is hard: once you decide to leave marketplace selling and start over by creating your own store, you will have to start from the beginning and spend huge money.

The cost of being profitable

The main purpose of marketplaces is to gather customers data and once they have to build a huge customer data file, they increase sellers expense. They look for new business opportunities and takes advantage of them. When you sell on their platform, you offer them the confidential information about your business.

Higher competition

When using these sites your product might be listed next to similar products from a whole range of other retailers. You are in the same place as potentially huge retailers who might beat you on shipping costs or handling times.

Customer might not remember your brand

The customer is buying from you when you are selling it through marketplace because of the name of the platform and not because of your brand. The good quality that you provide to your customers is not remembered and what people remembers is the quality that marketplace provides.

Now that you know the pros and cons of a marketplace, you may be wondering who would be interested in selling there. On the other hand, if you already have your own online shop, a marketplace can be a good choice as a complementary sales channel, especially for those products that you want to clear out.

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Turn Google Searching Into Selling

Every online shopper, at some point of time, has gone through Google for their product search and chances are that your brand was not there on the first search page even when you deal in the same product the shopper is searching for.

Google shopping is the perfect product ad to choose for your business and to reach the right people no matter which device they are searching from. Unlike the typically paid advertisements, Google shopping allows you to list items including product image, description and price on the search window.

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Not just a search box, Google shopping adds as an additional channel to let you expand your brand’s online presence. With just a few clicks, your product is visible on the Google search panel helping your business to reach millions of new customers.

How is Google shopping beneficial for my e-commerce business?

–    Get in front of shoppers who are searching for similar products that you deal in, whether they’re shopping at home or on the go.

–    Get the detailed reports on clicks and tools for analyzing information about your audience and the changing consumer behavior.

– With shopping campaign ads, you make sure that you are promoting your sales and products.

You can watch the VIDEO at>> https://www.youtube.com/embed/xIil1YlBMOw

How to Make Google Shopping Work Best For You

With this additional sales channel, every ecommerce store owner can boost their store’s sale to the next level.  With its easy to use interface one can easily maintain the product feed so that all the products are up to date in the inventory section of the store.

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Photographs should not be blurry with a proper description.  You can also use geographical modifiers to hone on those areas you want to sell your products at.

When you create your store with GetMeAShop, our digital marketing experts helps  you display your products on Google shopping by  submitting your feed without mapping your from your Merchant Center dashboard.

 

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Create These Types Of Marketing Videos To Increase Your Conversions.

Videos have always been an excellent way to attract visitors to increase engagement in the community. Depending upon the kind of product you deal in, target community, use of the product, there are varied types of marketing videos you can make to make an impression on others.

Survey shows that 73% of customers are more inclined to buy a product after watching a related marketing video. So it’s the right time for your business to take advantage of the marketing videos strategy in the present e-commerce scenario.

Product Demo Video

Product videos are the most recognizable types of videos and have been in existence for a long time. They are highly popular and allow a potential customer base to experience the product by just watching the video. These videos contain the basics of how a product works and the benefits it provides.
By creating and sharing such a video, you make it easier for the customers to get to know about the full range features of the product and to decide to make a purchase.

How-to Videos

The details oriented videos stand out when sharing information about the product. You can link these videos to the product page as well for the customers who are interested in discovering how to best use the product. Explaining the product features and effectively convincing the viewers to buy from you.

Comparison Video

These types of competitive videos are reluctant to make online purchases. Customers sometimes are confused about buying a product and that is where these videos help. This can influence them to choose from the best suit to their specified needs. These videos not only remove their stress but also give them the tool to discover the positives and negative of their potential purchase.
You comparison video must show the features that set each part of the product apart, highlighting the pros and cons of each of the products.

Review Video

Testimonials and review by client videos are the essential tool for the success of an online store. This id the mirror towards the quality of your products based on what the consumer says. Studies have shown that video testimonials are extremely effective in converting the users. Manufacturers who posts review videos to their product pages and on social media platforms earns more customer confidence than the ones who don’t.

Interactive Video

Certainly, a great way to engage users and get them involved in your e-commerce site. A call-to-action link can be attached to access products and other interactive elements that drive customers to actively participate in the products that you are selling.
While marketing the product online is extremely effective if you boost it the right way and can help you take the video marketing initiative to the next level. By creating and using videos for diverse content on your e-commerce website, you are sure to see an increase in the user’s engagement, sales and loyalty for your brand in the coming times.