How to Reach an Audience for Your Online Business?

Worried about marketing? Yes, setting up your store online is not enough. Marketing is the basic tool required to take your e-commerce business to new heights. According to a survey of marketing executives by Gartner, companies spent 10.7 percent of their annual 2013 revenue on an average on overall marketing activities, with digital marketing spending averaging 3.1 percent of the revenue. Digital marketing is the profound way to reach your customers these days. It is a genuine game changer for an e-commerce business.


E-mail Marketing: How to Do It Properly?

According to a report by Ernst & Young, Internet users in India are likely to increase to 300 million by 2015. This has led to a big revolution in the e-commerce market. It is, however, easy to create your own website and enter this ongoing revolution, but it is very difficult to reach potential customers. Also, e-commerce revolution has changed the entire way marketing is done. Social media platforms have become the hot spots for advertisements and campaigns. For an e-commerce business, it is very important to reach the Internet audience. E-mail marketing is one effective way to reach out to your audience. Just keep in mind the following points while marketing through e-mails. (more…)


Why Your Business Urgently Needs an Online Presence?

E-commerce market in India is expected to grow to Rs. 37,000 crore this year. Therefore, there is an urgent need to expand your business online.
In India, 243 million internet users are there and according to a survey 35% of these users in 18-25 age group, 55% in 26-35, 8% in 36-45 and 2% in the age group of 45-60 prefer purchasing online. This has led many businesses enter e-commerce world. Most of the retailers still have no idea how to create their online stores and there are many online platforms out there in India that are responsible for helping out such people.