Since the day you started your online store you must have searched for each tact and tricks to reach the audience and drive traffic to your store. Email marketing is a fantastic way for you to keep in touch with your customers, learn about them, and create a loyal relationship between the two of you.
So how do you make sure you’re using this fantastic marketing tool to its full potential? Here are some tips that are essential when it comes to effective email marketing.
Create a relevant email subject
The first thing the reader sees is the email subject. A badly written subject line could get your emails caught by spam filters, not opened, or get people to unsubscribe from your list. So make it memorable and something interesting that would inspire someone to open it.
Eye catchy graphics
A graphic with less and relevant text is very important. That way your potential client can quickly spot what you are offering and make a decision if they want to keep reading.
Don’t be a spammer
Don’t be misleading. Your email’s from and subject line must be correct. And it is imperative you do not use spam-linked words in the subject line. Don’t write “free” or use a lot of exclamation points.
Use a Call to Action
Calls to action arouse interest in your product or service. They also allow for you to have a built-in purpose for sending the email.
Best time to send email
It’s Monday morning and the average working person has just arrived at their job. They turn on their computer and there pops up 50 new messages. Chances are if you have sent an email campaign over the weekend it is getting deleted on Monday. The scenario is the same for Friday afternoon. People are getting antsy for the weekend and aren’t really going to be excited about your business newsletter, or possibly won’t even be around to read it. The best times are Tuesday and Wednesday mid-morning or mid-afternoon.
And send it
To get people to respond to your email marketing and specials, you have to make it a priority. Sure other things come up but this shouldn’t be ignored. Get it crossed off your to do list and you will see how easy, cost-effective, and powerful email marketing can be for your business.