Overcome these obstacles when starting an E-commerce business

The fact cannot be denied that e-commerce today is the most profitable medium when it comes to reaching a wider customer base and making money. When it comes to establishing brand in the market, many entrepreneurs faces hurdles while handling their business when there is a lot to be done from inventory management, managing, promoting, selling and much more. Though having some pre planned elements could help overcome these barriers.

Have a look at some hurdles you may face while starting an e-commerce business and how to turn them in your own favor:

Stocking Inventory

Decide how much stock you need to keep, remember, a little extra is alright but never go too little with the stock. Attain the perfect equilibrium.

This all starts even before you think of going online for selling. Research and understanding the niche of your business idea and the demand for the product in the market will ultimately tell about how much you must keep as stock while starting up. Keeping a little extra backup stock for the most desired items will help you avoid any sort of customer dissatisfaction or complaints.

How much capital do I need?

Well when starting you e-commerce business you don’t really need to keep huge sums of money and at the first stage. There are many websites builder who build ecommerce site in a small pricing plan, Try GetMeAShop. Just like keeping backup stocks, remember the importance of backup savings.

Remember that profits don’t come instantly so prepare yourself financially. Divide capital for future needs. If you’ve done proper research and market analysis on your niche, you should know where you need to invest your money and where you can pull your wallet away.

Select the best: Don’t do technical part yourself

Well the answer to this depends upon the kind of e-commerce website you want and which website builder you choose. Try GetMeAShop and get proper hosting and a complete solution for your e-commerce business needs without you knowing the technical aspect

Your brand reputation

Well this is one of the biggest hurdles that e-commerce business owners are facing and are in fear of. Leverage social media platforms and engage customers which in turn could help your establish your brand name. The more you engage and pay attention to customers online, the better chances you have of getting loyal customers who would praise your brand on the platform. So if you keep your customers happy, they in turn could boost a positive image of your brand through blogs, reviews, and tweets!

The Correct SEO strategy

A logical strategy for SEO/digital marketing should be made and applied when the website is ready and live.

At GetMeAShop, we always make sure that your website is completely fixed and live from the development point of view as any issue on the development can kill your brand’s search engine ranking. SEO/Digital Marketing is important and you need to add them in the process from day one to save big in the longer run.

Payment gateway

If you go by stats,
– 40% of the customers want more than one payment option
– 60% of total web transactions happen via PayPal.
– 59% only want to pay with their preferred payment method.

These facts says a lot, your business have to have multiple options of receiving payments. Let customers choose a payment mode as per their need so that they can trust you more and confidently checkout from the website.

Customer Service- The key to success

Customer service can shape your entire business in a positive or a negative way. One happy customer can help your brand flourish in the market whereas one angry customer could kill your brand image. Keep regular communication with your customers that will help you gain loyal customers in the long run. Collecting feedback and suggestions could help you improve the business and avoid any further hurdles of having unhappy customers.

Focus on maintaining good customer relationship. Make sure to make them feel important while taking care of their queries and acting on the complaints. Try to resolve the complaint they have and try to resolve it and later follow-up to check if the problem has been fixed.


As a conclusion, whatever business you get in, there will always be several hurdles in the way of your e-commerce business but with a correct strategy you could overcome them. Stay updated, keep researching and follow your strategy to succeed in the online business world.


Instagram Strategies For Online Fashion Retailers

With a user base of 200 million users and increasing, with 1.6 billion likes and 60 million photos shared every day, Instagram has become a social network that has driven the attention of fashion retailers to market their brand.

With such high number of customers on the site, it is still hard to sell on Instagram. It still does not follow the click-through mechanism like other platforms. Say for example you’re browsing through your insta news feed and you come across a dress that you find good to buy and want to know more about the brand or the dress particularly. But because of Instagram’s no link policy, you will have to go to that brand’s website using chrome or Mozilla then visit the dress section and scroll up and down to find that particular dress and till the time you will find it, may be by the time you find the dress, you would not feel like buying it.

Have a look at some really effective Instagram strategies that fashion brands – big and small alike – are using to elevate their Instagram efforts.

Making it shoppable

Alright, I have just told you that there is no option of one click mechanism but ecommerce retailers are making it shoppable for selling their goods. Have a look at the examples below.



Marc Jacobs employs the trusty steed of email to make Instagram shoppable – by linking its shared images to product emails.

For the launch of the new Marc Jacobs Beauty collection on Instagram, the fashion brand developed a ‘like-to-purchase’ approach.

To shop the tool, users simply sign up with their email address and Instagram handle on a specially-crafted microsite in exchange for targeted messages.


Other applications such as LiketoKnow lets Instagrammers “heart” a post, sending an email visually listing the details of the outfit ready to buy.

Hashtag selling strategy

Instagram Doesn’t Allows More Than 30 Hashtags In A Post And It Has Been Tested That Posts With 7 Hashtags Get The Optimal Exposure (More Than 7 Posts Are Seen As Spammy). Post a Max Of 3 Hashtags Per Post In Order To Keep Your Post Natural And Not Hungry For Attention.

Think of it as how you would use Google Keyword Planner to do keyword research to figure out what keywords you want your web pages to rank for on Google and you use these keywords strategically on your home page, category and product pages. Similarly you must use Webstagram to find relevant hashtags for your brand and product categories in advance.

Types of Instagram Hashtags

Broadly speaking, you can classify hashtags into 5 types:

Post specific hashtags: This one has to be the most fundamental type of hashtag. It’s the hashtag that most closely correlates with the image. It’s also the hashtag that causes most confusion as many retailers use flat hashtags such as – #fashion #pant #time #rose etc.

Branded hashtags: This is the hashtag of your brand name, for example – #nike, #toyota, #burberry etc. Using these hashtags is like you’re stamping each post as your own.

Idea hashtags: What is the unique idea that you’re trying to promote with your brand? What is the personality you’re trying to project? What does your brand stand for? If there any one hashtag that would explain it? What would it be? Use such hashtags whenever it makes sense. You must see this hashtag(s) as an extension of your brand identity, such as logo, business tagline.

Toyota – #Keepitwild

Huckberry – #seeyououtthere

Category hashtags: Do you want your Instagram post to show-up for specific category keyword searches? Make a list of them in advance. For example, if you sell sweaters on your website and have posted something related to sweater, you can use hashtags such as:



Social sourced images

With social proof an ever more important element of persuasive web design, fashion brands are increasingly turning to socially-sourced images of fans posting about products


Showing images how fans are styling up with our products


Desigual dedicates a whole section of its website to ‘inspiring people’, encouraging fans to ‘share their style’.





Tips To Create A Perfect Slogan for Your Business

Creating a good catchphrase is essential

What makes a slogan memorable and really worth? If you’re creating a new slogan for your business or a product, you may think of that idea or a slogan that must represent your brand and is easy to remember and can create a unique identity among the customers with a long-lasting impa5ct. Well, here are some of the best-recalled slogans:

  • Just Do It – Nike
  • I’m Lovin’ It – McDonald’s
  • The Best A Man Can Get – Gillette
  • Open Happiness – Coca Cola
  • Have It Your Way – Burger King
  • Eat Fresh – Subway
  • The Ultimate Driving Machine – BMW
  • Because You’re Worth It – L ‘Oreal
  • Establish Your Brand, Grow Your Business – GetMeAShop

Here are some tips for you to create a memorable and effective slogan for your business:

First of all, know why do people like certain slogans?

There are 3 main factors whether people like a given slogan:

  • Clarity of message: Greater message clarity will result in higher slogan liking.
  • Creativity: More creative slogans will have a higher liking.
  • Familiarity with the brand: Slogans that are brand appropriate will be deemed more likeable.

Keep Slogan Short & Simple

The more your slogan will be short, the more it will spread its long-lasting impact on the customers. So make sure that your slogan should be crisp, short, simple and easy to remember. Also, try to keep your slogan under 9 or 10 words for its better affectivity.

Be Consistent

Consistent branding is the key to a successful business. Ensure that your slogan must reflects and complements your company’s logo and name.

Be Disparate

Be different and unique among the other company’s make a quality disparate identity. Figure out your different USP’s (Unique Selling Preposition) for your brand or a company’s logo and use it. Take out the best USP that defines your brand. Incorporate what makes you special and unique into your slogan if possible. Because you want to tell your audience what your business actually is without any additional informations.

Decide Your Target Market

Consider your target market that who is your targeted audience basically is? It can be a local, national or an international. So make sure to decide your target market first. And if you’re selling your products to the other countries, keep in mind that translating your slogan to another language do not change your actual slogan meaning. Because it’s a big hurdle for the companies. When KFC launched in China, their “finger lickin’ good” slogan was translated to unfortunately less appealing, “eat your fingers off”. So make sure that your slogan is clear to your target market as well its translated languages too to avoid any misconceptions about the brand.

Hinglish Slogan Trend

Now-a-days, many famous companies are using Hinglish slogans for their brands as they are becoming very popular and accepted by the market. They mainly target the youth so that it can create a memorable impact on their young customers. Here are some of the MNC brands who have done it with ease:

  • Yhi Hai Right Choice Baby – Pepsi
  • Taste Bhi, Health Bhi – Maggi
  • Thanda Thanda Cool Cool – Navratna Oil
  • Lime And Limney Limca – Limca
  • Isko Laga Dala To Life Jhinga Lala – Tata Sky

Get Input

Being creative is a tough job though but you have to apply it while going alone. You can use Facebook’s poll feature to get opinions and feedbacks from your followers. You can also use Twitter to host a slogan contest with a hashtag to track the entries. Or you can switch to some of the free tagline generators,, or, to get your brain warmed up about some creative slogan ideas.

Some Facts And Figures On Slogans



How to Implement Big Business Idea

Big and unbeatable companies like Apple, super successful and most browsing websites like Facebook, and the best-selling books like Five Point Someone, these all have one thing in common; they begin with a million cash ideas. So if you have a million dollar idea, then it’s a time to encash it.

The creators of these super successful business ideas are not born psychic, they think, take risk, implement, and work. They work with will-power, dedication, passion to make their idea a millions generating one. So we have brought you the guide of how you can create such brightest techniques and generate million bucks ideas that succeeds.

Just Think

Thinking and creating ideas can make a big difference for a worth million bucks. The more idea you create, the more will-power you’ll grow and explore your ideas. As co-founder of Google, Larry Page says “You don’t need to have a 100-person company to develop and execute a good idea. So start thinking of the ideas and grab your luck.

No Matters To Fail

It is obviously fine if you failed to your ideas because sometimes ideas don’t work. But sometimes you have you to fail a thousand times to succeed. No matter how many mistakes you have made but atleast it is good that you’re still a way ahead of everyone who are not even trying.

Gather Information

Many people think that reading books and blogs are such wasteful things but in reality, it’s not because sometimes your mind clicks such ideas by reading these. Who seen the future? So start grabbing your ideas by exploring informations through blogs and books and learn to create a successful website and start to interact with people.

Do Market Research

Before you start working on your ideas, make sure to do a little market research so that you can identify the idea you’re pursuing about where the money is. Decide who will be your clients and consumers and what will be your product, target audience and target income. Also keep your eyes, ears and mind wide open while doing these.

Be Enthusiastic

Since the enthusiasm is the lifeblood of a creativity, you should be passionate and more enthusiastic about whatever you’re going to do with your core ideas. It is likely to be impossible where there is not passionate intensity. Keep yourself and your mind surrounded by a good fundamental curiosity and interest in the subject matter and make it stimulated. Then only your creativity and inner self-motivation will act like skyrocket.

Accept Criticism But Ignore Naysayers

Many obstacles will come on your way, many negativities you need to suffer about your ideas or products but remember it doesn’t matter how many people don’t get it. It only matters how many people do. Because in this mighty world, no one wants to see you happy and progressing your way, they just feel jealous and will suggest you that concept which will ridiculous because nobody really cares about your success. So when you come across with these hurdles, ignore arguments and forget that they really even exists. They only know to waste your time and energy.

Go online

Create your online presence. Get your online store if your idea is about Ecommerce business. Leverage the social platforms to establish your brand in the market. Marketer earns millions through Youtube, Facebook and other platforms. You can also create and manage your website with GetMeAShop and can run your business online to meet thousands of new customers to establish your brand.

Work On SEO’s

To achieve most from your million bucks idea, your SEO should be crisp, unique, accurate and closely link with your brand or a company. Because then after your company or a brand can make a big difference among all and it will connect the world.

Systemize A Well-Known Service Into A Consistent Product

A service is productized when its ownership can be exchanged. For an instance- Alienware and Dell back in their beginning. Both companies systematized the service of building IBM-compatible PCs and then sold them as a packaged product. So if you transform a high demand service into a systematized and efficient process and sell it as a packaged deal, the million appears.

Surround Yourself With Optimistic People

Surround yourself with the people you spend the most time with and ignore hanging with the wrong people because they leave you to a negative surrounding where only the negatives vibes would be seen and feel. So ensure to hang up yourself with a right people that can make you feel more powerful and brings an enthusiasm in yourself most of the time. 


These Checkout Process Mistakes Could Be Destroying Your Business

You created a great website, added amazing products, have a great company but are failing at check out process. This is something which might be destroying your brand’s overall image. Do you know that 68% of customers abandon their shopping cart because of complicated checkout process.

Of course designing a streamlined checkout process isn’t easy but it’s essential if you want to make sales and reduce abandonment. You must optimize your checkout process for conversions.

So, let’s talk about what those big mistakes are, and how you can avoid them.

Complicated checkout process

Keep it simple, quick and smooth. One of the worst mistakes in checkout process is making it long and complicated. Don’t make the users fill too many forms or any repetitive actions. Customers are impatient, the more complicated the process will be, the more chances that they will abandon the cart and leave.

High Shipping Costs or Slow Shipping

Customers don’t want to pay much for the shipping.  High shipping costs can increase the price and take away their motivation to buy. Let the product get delivered in less time, if they realize that it will take weeks for the product to reach them, they may look elsewhere.

Forced Registration or signup

Of course you need to collect client’s details. The more information you will have the better you will be able to market your product. But a forced registration may lead their leave without registering. Allow users to buy goods as guest visitors and you yourself will find a low rate of shopping cart abandonment.

Lack of Payment Options

Many customers abandon their shopping cart because of lack of payment options available. Provide them with more payment options to increase sales.

Lack of Product Information

Some buyers know what exactly they want to buy while some expects to find product information and comparisons on the store. When they do not find enough information about the product, they decide not to buy it and leave your site.

 No trust signals.

Trust signals are important as they create users trust in your brand.
When the customer has their wallet out, ready to buy, and prepared to drop some cash, they need to be assured in several ways:

  • They aren’t being overcharged.
  • Their payment is safe.
  • They site won’t break.
  • Their information won’t be compromised.
  • You are a reliable business.
  • They will get their product.
  • They will receive confirmation.

The amount of trust needed to close a sale is almost overwhelming. However, if you strategically add trust symbols, guarantee statements, and other assurances at points during the checkout process, you’ll go a long way in securing the trust of the shopper.


A lot of merchants make sure that they have a transparent front end containing all the information the visitor would want to know- landing pages, the homepage, about us etc. But don’t neglect the importance of having a simple checkout process and make your way on the road to success.


Happy Internaut Day: Surprising Facts About Internet

We cannot imagine our life without internet today. On August 23, 1991, 25 years ago today, the World Wide Web was open to everyone by British scientist Tim Berners-Lee.

By definition, ‘Internaut’ is a portmanteau of the words ‘Internet’ and ‘astronaut’ and refers to a designer, operator, or technically capable user of the Internet.

Have a look at some surprising facts about Internet

  • The inventor of the modern world wide web, Tim Berners-Lee, was knighted by Queen Elizabeth.
  • Berners-Lee uploaded the first image to the internet. It is of a joke band of women from the nuclear research lab CERN.
  • The term “surfing” the internet was coined in 1992 by an upstate New York librarian Jean Armour Polly, aka “Net Mom.”
  •  The first tweet was sent on March 21, 2006 by Jack Dorsey:
  • Mark Zuckerberg’s original Facebook profile number ID is 4.
  • The first YouTube video was uploaded April 23, 2005. It’s called “Me at the zoo,” and features Jawed Karim, one of the founders, at the San Diego Zoo.
  • 16% to 20% of the searches Geoogle gets each day have never been Googled before.
  • Chinese social network Sina Weibo has 280.8 million users.
  • Twitter has 250 million users.
  • 500 milion tweets are sent ever day.
  • Tila Tequila had 1.5 million friends on Myspace.
  • The first website is still online.
  • The most expensive keyword for Google AdWords is “insurance.”
  • The GIF format was invented by Steve Wilke, an engineer at Compuserve in 1987.
  • There are 191.3 million Tumblr blogs.
  • Today, the Internet is 8,354 days old. Check to keep up to date.
  • “Gangnam Style” by Psy is still the most viewed YouTube video of all time. It’s been viewed over two billion times.
  • The first email was sent in 1971 by Ray Tomlinson to himself. He doesn’t remember what it said.
  • The first registered domain was
  • The world record for the fastest time to log into a Gmail account is 1.16 seconds.
  • It took only 5 years for the internet to reach a market audience of 50 million users.
  • Online daters spend an average of $243 per year on online dating.
  • We now spend more time browsing the web on mobile devices than desktop computers.



The Pros and Cons of E-commerce Business

Negative and positives are the two sides of the same coin. When someone thinks about starting an Ecommerce store, they assume both these effects on their business. While Ecommerce stores have benefits, they also have some unique challenges and for any entrepreneur it is important to be aware of both sides before putting their head in the big Ecommerce world.

To help the entrepreneurs with successfully commencing their Ecommerce business, we have rounded up some advantages and disadvantages about getting into the world of Ecommerce.


You don’t need a physical store
Save yourself from paying for the location. While of course you have to pay for the hosting for your website, they’re usually cheaper than paying rent for your shop.

Inventory Management
Ecommerce businesses can maintain lower inventories and still not face out of stock situations.

Requires Less Staff
Ecommerce requires less staff as processes are automated. Human resources can be used for effective high- level functions.

Reach to a bigger market
Reach of ecommerce stores is much wider compared to a physical store.

Sell 24/7
Click, search, buy, regardless of time and location is one of the best advantage of Ecommerce businesses that your store is always open of new orders.

A Lot To Choose From
List as many product pictures you want.

Gain Search Engine Traffic
With the right ecommerce SEO, search engines can act as a great source of qualified free traffic.

 Track Logistics
Monitor your logistics and sell successfully

Ease of Communication
Captures visitors contact information in the form of email and send out automated and customized emails later.

Superior Customization
Keep refreshing the look of your store as per the changing consumer behavior.


Lack of Personal Touch
You might definitely personal touch and relationship that develops with a retail store.

Inability to Experience the Product Before Purchase
Consumers are unable to touch, feel, hear, taste and smell the product before they buy.

 Need for an Internet Access Device
Ecommerce can only be transacted with the help of an Internet access device such as a computer or a smartphone.

The competition is fierce.
As an ecommerce seller you compete with the whole world. It can be harder to stand out and hold your own when your customers have limitless options.

It’s harder to establish awareness and trust.
When you own a physical store, you interact with your customers face-to-face, which allows you to build relationships and trust. This is much harder to do when you’re a nameless, faceless entity on the Internet. Building trust for eCommerce stores requires work, attention, and great customer service. If you’re not prepared to offer those things, your store will suffer.

Delay in Receiving Goods
If shopping is about instant gratification, then consumers are left empty-handed for some time after making a purchase on an ecommerce website.

Inability to Identify Scams
Consumers are often taken in by fly-by-night ecommerce websites that look good, but are up to no good. Scam artists often accept orders and then disappear.

Choosing the right eCommerce platform on which to build your site can make a huge difference in your business. Check this roundup where 48 experts shared their opinions on this topic.


Sell It With Words : Tips for Writing Effective E-commerce Copy

Before you paste any e-commerce copy to your platform, are you aware of the fact that 98% of e-commerce copy has a direct impact on conversions with their customers? As running a small business, you are almost deadly tired, strict to time and lacking in resources. You have to perform whether you’re the accountant, the programmer, the sales person or anything. But the main thing is you have to build trust for your brand and influence people to click your product, share and buy. A quality eCommerce copy can transform a conversion rate to 100% and gather more visitors and ultimately your search engine traffic get increase only when your copy has a unique product description. So here are some tips on how you can create a unique and appealing e-commerce copy to compel your customers.

Your copy must have 3 goals:
– Establish Trust.
– Persuade customer that your product is right for them.
– You have to see your product through your customer’s eye.

Become your customer

Famous words that have been spoken by the legendary copywriter and the Father of Advertising, David Ogilvy said, “If you can’t turn yourself into a consumer, you probably shouldn’t be in the advertising business at all.” The only important thing that you have to ensure that keep your customer at the core of your copy to create an excitement, influence people, create trust and make them feel that your product has only made for them. Start thinking yourself as a customer.


E-commerce websites should opt for a nice and appealing formatting of their product pages. Use bullet and short and crisp paragraph forms to make an ease to describe the product. It will be more appealing and influensive if you’ll use bullet forms description because it takes less time and allows the customer to gather information quicker than a paragraph.

Make Effective E-commerce Copy

To keep your writing as effective and readable as possible, here are some rules that you should follow while writing and proofread your copy.

  • Avoid such long sentences as it becomes difficult to digest and persuading your customer.
  • Your copy should be easily understandable and must have ‘to the point’ content.
  • Avoid complex words in product descriptions.
  • Don’t exaggerate in order to make your product more desirable.
  • Write a copy that is compatible with everyone, make it crisp to persuade your customer easily and urge them to buy the product.
  • Make sure that your copy must include both informations and engagement of your customers or     viewers.
  • Keep product descriptions clear, informative and straight forward.
  • Ensure to make your copy free from boredom, it should be positive and inspiring that will easily draw your viewer’s attentions.
  • Start with the highest selling products moves in ascending order to attract more viewers.

Establish Trust

One of the most important thing in making an effective E-commerce copy is to build a trust between your product and your customer.

  • Avoid such common grammatical mistakes.
  • Make your copy flawless and also put time on it so that visitors will invest both time and money into your products.
  • Mention a clear purchasing process such as- payment, shipping and return processes. Don’t be afraid to state, as it will lower the trust of your visitor and they won’t buy your product. So make sure to keep things straight and clear like- state actual shipping costs and payment conditions and display it in a regular font for an easy read.
  • Try to offer free shipping to grow your website as well as your product.
  • Include 24×7 customer service facility and free 365-days return policy.
  • Do include a customer review section and consider adding a badge of authenticity.
  • Create a clear and accurate Terms and Conditions, FAQ’s pages and product details for avoiding any misconception of your brand.


To achieve the most from your e-commerce copy, your SEO should be unique and closely link with your website with each page having target keywords.

  • Create some unique and appealing texts for your brand, product pages and categories.
  • Build an inter-relationship between your target keywords so it will ultimately raise your revenue     potential and make your website famous.
  • Look for a skilled copywriter who can create such unique and targeted keywords into your copy without destroying your credibility.

So make sure to create a unique tone of voice that matches your brand so that it can persuade your viewers and establish a good trust for your brand and product.


Interesting Platforms For Running Social Media Contests

You must have used Facebook, twitter or Instagram for running your social media contests, but have you explored the online world that has some more amazing platforms where you can not only run a successful social media contest but can also boost your brand’s engagement amongst the customers.

Marketers today have recognized the importance of creating engagement and brand trust with the customers on their own turf. With varied ways available in building a trustworthy relation with the consumers and making contest viral, social media is the perfect place to host your next contest. So here are some amazing platforms where you can create your social media contest and make it successful and viral.



This platform is the most widely used platform for managing social media. You can create your brand contest as it offers various promotional tools such as- hosting contest on Twitter, Instagram, Pinterest and Vine, caption contest, quiz contest, and much more. You can also run a photo and video contest on this social managing tool platform.



Strutta is an online social promotion platform where you can easily host your social media contests including- launching sweepstakes or also you can promote your contest by using other promotional platforms like Facebook, Twitter and Instagram that are associated with Strutta. Switch to DIY builder and customize your design according to your brand and also get professional assistance.



This platform is the easiest platform to run a giveaway contest. It is mainly associated with the giveaway contest and is quick and easy to operate. You can host your brand contest across Facebook, Twitter and Pinterest where you can easily customize your contest that must relate your brand. The only thing you have to do is you have to follow certain methods before start hosting a contest that includes- decide prizes for the winners, choose entry methods, and start collecting entries.



This social media hosting platform is famous for creating a free contest such as- quiz, sweepstakes and photo contest. Known as the social media management platform, you can run a variety of apps and handle social media promotions on this website. Facebook apps include instant win, personality test, coupon app, fan vote and more.



Now generate leads and engagement with Facebook, Twitter, Instagram, Pinterest and more with Binkd, the social promotion platform where you can engage your audiences with a contest by hosting a hashtag sweepstakes, coupon app, refer-a-friend contest and trivia contest with so many social networking websites to build your list of followers and grow your product reach.