In the world full of competition, the biggest advantage of online marketing is that one can distribute relevant and timely content that grabs the attention of the customers. If you haven’t reviewed the successes and failures of your business then it’s high time to review them now. Keeping this in mind, take a look at some stats that will help you create a content strategy for the success of your online business.
What Goes into a Content Strategy?
Content strategy has evolved way beyond printing ads. What you need to do is-
- To curate a strong online presence across social media channels
- To Schedule blogs for posting
- To cover topics that interest your customers and that provides them with a reason to return to your website.
- To draft a documented content plan
Setting up all the elements of your content strategy will help you reap the advantages of online marketing by providing the customers what they need to make a confident purchase decision.
Let’s have a look at the stats
Fact 1- Only 35% of B2B content marketers document their content strategy.
Are you among that 75 % who gets so involved in handling other aspects of their online business that you forgot to pay attention to the content marketing of the business?
Content marketing is not a ‘one-day’ work; it needs proper research, following trends to make it happen. So get started.
Fact 2- Businesses that blog generate 67% more leads per month than those who do not blog.
The blog is and will always be the most powerful weapon in your content marketing plan. Blogs have a huge impact on lead generation and user engagement. Plan it and follow consistently. Blog regularly on topics that is relevant to your customers. Link them to your products and your ecommerce web store.
Fact 3- 72% of marketers think that branded content is more effective than magazine advertisements.
With a sea of content flying around the internet, only the quality and new content will make you stand out. Try and develop branded content to reach impactfully to your target audience
Fact 4- Interactive content—such as polls, quizzes, debates—generates conversions moderately to 70% of the time, compared to just 36% for passive content.
Quizzes, discussions, debates, polls and other engagement increasing content helps to get conversions for your business. Interactive content is more like a word-to-mouth advertising where people talks about and your business as this content is pushed out to a diverse channel to people outside your business.
Fact 5- By 2017, online video will make up nearly 70% of consumer Internet traffic.
Videos we see online are the most powerful tool and have now become the mainstream promotional content for businesses. With technology advancement, videos are now the most potential eye-catchy way of brand promotion than it was ever before.
Fact 6- Social media is the No. 1 activity on the web.
This is nothing less than a milestone in the age of the internet. People are using digital networks to connect over their interests and brands. Develop trends, news and become a part of the interaction to engage with the target audience.
Fact 7- By 2020, customers will manage 85% of their relationships while talking to automated content.
The time is not away when you might have to figure out how to automate key aspects of the sales process and adding personalisation to the content strategy. Keeping up good and satisfactory content will help you match the needs and expectations of your customers.