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Know How Google Analytics Can Influence Your Sales

There could be no better promotion practice than knowing how visitors move through your website and interact with your content as it lets you optimize your website performance and conversions. To understand this better you need to use Google analytics to discover what would cause users to flood into your website.

The given below are the ways how google analytics can influence your sales !

So What Went Wrong ? Where did they loose sales ?

Let’s get on with the Do’s and Dont’s while getting E-commerce build up in context to demographics like Google analytics :

All that requires to get going with increase in sales is targeting your audience . We can get that straight using the demographics tools . Google adsense and Adwords are the most preferred demographics tools that is used all over . We can check what age , gender , nationality of audience is reaching us through the search engines .

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How to Build A Cart Recovery Email Strategy To Increase Your Conversions.

Despite the fact that retargeting is a successful approach to recuperate the lost income, the most vital strategy that has been found for handling shopping cart deserting is to send cart recovery emails. Cart abandonment emails are not quite recently exceptionally change driven; they are likewise individual, re-connecting with customers with a human touch. These messages have a high open and click through rate compared to promotional emails.

Additionally, email marketing has shown to have a better rate of return than any other social media marketing.  Shopping cart abandonment is one of the most common issues faced by ecommerce retailers and they end up losing sales.

Have a look at some best strategies for a successful cart recovery email program:

 Divide segments and Conquer

Sending a personalized email to the shopper might inspire to take appropriate action. You first need to make a segment of cart abandoners, ex- first- time abandoners, repeat abandoners etc and then you need to have an email personalized for them. Crave them to buy. Keep in mind, car recuperation is a fight, and division is the sword that can help you win the fight.

Write a Unique Subject Line

33% of email recipients open an email in view of headline alone. At the point when an email arrives in your inbox, how would you choose whether to follow up on it or not? On the off chance that you like the title, and on the off chance that you confide in the sender, you will open it; and if not, the odds are high that you won’t open it.

Your email subject line should be such which reminds the recipient of the abandon cart. So think creatively while writing the subject line is very important.  The subject line should be such which triggers and creates urgency and need of the product for the shopper.

Create your headlines to pass on your invitation to take action in a way that whets the hunger of your endorsers. Be that as it may, being immediate doesn’t mean you can’t be innovative.

Here are a couple headlines that have gotten my attention:

  • Stock availability count is under 3
    • Stop adding, start buying
    •             Had your eye on something? Enjoy free delivery now!

What’s more, keep your headlines short. It’s prudent to hold under the normal space for just 4-7 words max.

Be Sure Your Emails Are Responsive

Your email should be responsive through all devices as this increases conversion rate else all your efforts on content, graphic and offer will go waste. Being responsive to all the devices is necessary as people are online but with different devices and sending a responsive email definitely plays an important role in determining whether or not people will complete their purchase.

Send a Series but don’t spam

While a single email for cart recovery helps increasing conversions, one or two follow-up emails can help you make the most of your campaign. A series of 2 to three email should be sent at a time gap that will not just gives a soft reminder about something left in the cart to the customer but also doesn’t spam’s their email. In the first email just remind of the abandon cart, the second email should create urgency and the third email could be triggered to persuade them with an incentive if they complete their purchase.

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Pros & Cons Of Selling On A Marketplace

When an entrepreneur wants to start selling online, marketplaces is the first place where they plan to start their business from. Even if an e-commerce entrepreneur already has an online store, they consider this as an option. If you’ve ever wondered that are marketplaces an appropriate place to sell online then this post is for you. Read the pros and cons of selling on marketplace that will help you decide if the benefits are worth the risks.

Pros of selling on a marketplace

Wider audiences reach and increased sales

Marketplace acts as your online shopping mall. They have established unique users who visit on regular basis. You can display your products and can reward yourself with the customers the marketplace has. This saves the investment you need to make in SEO and branding for your own website. When you create your website with GetMeAShop, it enables you to sell on marketplaces from a single dashboard.

Reduced cost

A marketplace handles the platforms, order fulfillment, and SEO which makes it easier for you to sell online. All that you do is to create an account, manage products, and orders.

Maintain your brand image

Establishing your brand in the digital landscape is not easy for a business. As a professional in the market, your brand name and logo’s will be displayed and will make it easier for your customers to shop time and again from you.

Marketplace creates confidence

With well-protected payment gateways and secured hosting, the customer gains confidence in your brand and does not hesitate in buying from you.

Sell internationally

Marketplaces offer you affordable shipping cost and provide customer support in their native language or at least in English which helps the customer sitting abroad trust and buy from you. This way you can start targeting the audience overseas through your own retail site eventually and expand that way.

Cons of selling on a marketplace

Not your shop, nor your customers

One day you decide to sell online through your own store and the WOHHHH. SURPRISE! You don’t have any customer there. When you sell at the marketplace, understand this that they might not let you export their customer data. Keep in mind that leaving a marketplace and opening an online shop is a start from scratch. Always remember that when you leave a marketplace to sell through your own store, you actually start from the scratch. Life on a marketplace is hard: once you decide to leave marketplace selling and start over by creating your own store, you will have to start from the beginning and spend huge money.

The cost of being profitable

The main purpose of marketplaces is to gather customers data and once they have to build a huge customer data file, they increase sellers expense. They look for new business opportunities and takes advantage of them. When you sell on their platform, you offer them the confidential information about your business.

Higher competition

When using these sites your product might be listed next to similar products from a whole range of other retailers. You are in the same place as potentially huge retailers who might beat you on shipping costs or handling times.

Customer might not remember your brand

The customer is buying from you when you are selling it through marketplace because of the name of the platform and not because of your brand. The good quality that you provide to your customers is not remembered and what people remembers is the quality that marketplace provides.

Now that you know the pros and cons of a marketplace, you may be wondering who would be interested in selling there. On the other hand, if you already have your own online shop, a marketplace can be a good choice as a complementary sales channel, especially for those products that you want to clear out.

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Turn Google Searching Into Selling

Every online shopper, at some point of time, has gone through Google for their product search and chances are that your brand was not there on the first search page even when you deal in the same product the shopper is searching for.

Google shopping is the perfect product ad to choose for your business and to reach the right people no matter which device they are searching from. Unlike the typically paid advertisements, Google shopping allows you to list items including product image, description and price on the search window.

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Not just a search box, Google shopping adds as an additional channel to let you expand your brand’s online presence. With just a few clicks, your product is visible on the Google search panel helping your business to reach millions of new customers.

How is Google shopping beneficial for my e-commerce business?

–    Get in front of shoppers who are searching for similar products that you deal in, whether they’re shopping at home or on the go.

–    Get the detailed reports on clicks and tools for analyzing information about your audience and the changing consumer behavior.

– With shopping campaign ads, you make sure that you are promoting your sales and products.

You can watch the VIDEO at>> https://www.youtube.com/embed/xIil1YlBMOw

How to Make Google Shopping Work Best For You

With this additional sales channel, every ecommerce store owner can boost their store’s sale to the next level.  With its easy to use interface one can easily maintain the product feed so that all the products are up to date in the inventory section of the store.

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Photographs should not be blurry with a proper description.  You can also use geographical modifiers to hone on those areas you want to sell your products at.

When you create your store with GetMeAShop, our digital marketing experts helps  you display your products on Google shopping by  submitting your feed without mapping your from your Merchant Center dashboard.

 

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Create These Types Of Marketing Videos To Increase Your Conversions.

Videos have always been an excellent way to attract visitors to increase engagement in the community. Depending upon the kind of product you deal in, target community, use of the product, there are varied types of marketing videos you can make to make an impression on others.

Survey shows that 73% of customers are more inclined to buy a product after watching a related marketing video. So it’s the right time for your business to take advantage of the marketing videos strategy in the present e-commerce scenario.

Product Demo Video

Product videos are the most recognizable types of videos and have been in existence for a long time. They are highly popular and allow a potential customer base to experience the product by just watching the video. These videos contain the basics of how a product works and the benefits it provides.
By creating and sharing such a video, you make it easier for the customers to get to know about the full range features of the product and to decide to make a purchase.

How-to Videos

The details oriented videos stand out when sharing information about the product. You can link these videos to the product page as well for the customers who are interested in discovering how to best use the product. Explaining the product features and effectively convincing the viewers to buy from you.

Comparison Video

These types of competitive videos are reluctant to make online purchases. Customers sometimes are confused about buying a product and that is where these videos help. This can influence them to choose from the best suit to their specified needs. These videos not only remove their stress but also give them the tool to discover the positives and negative of their potential purchase.
You comparison video must show the features that set each part of the product apart, highlighting the pros and cons of each of the products.

Review Video

Testimonials and review by client videos are the essential tool for the success of an online store. This id the mirror towards the quality of your products based on what the consumer says. Studies have shown that video testimonials are extremely effective in converting the users. Manufacturers who posts review videos to their product pages and on social media platforms earns more customer confidence than the ones who don’t.

Interactive Video

Certainly, a great way to engage users and get them involved in your e-commerce site. A call-to-action link can be attached to access products and other interactive elements that drive customers to actively participate in the products that you are selling.
While marketing the product online is extremely effective if you boost it the right way and can help you take the video marketing initiative to the next level. By creating and using videos for diverse content on your e-commerce website, you are sure to see an increase in the user’s engagement, sales and loyalty for your brand in the coming times.