Mistakes-GmasPost

Mistakes You Might Be Making On Social Media

Everyone these days is using some sort of social media, Whether it’s for personal or for their brands and business, a large percentage of people are using it for staying connected, market and for promoting their products and services.  Social media is undoubtedly a market and is beneficial for businesses but it can also have damaging effects when not being  used correctly. Where there was only chatting and interaction the main aim of social media , the social media marketer’s have changed the meaning and definition to “Connect”.

This one word has changed the whole market , now what ever and wherever your venture is you need social media handlers to beat your opponent and to grow rapidly instead of slogging with your business . You must not only have a command on the social media but you also should be updated bout the usage of tags with specificity to a business you are handling . But , you may take it as a good thing ,but certainly it’s not for a good hefty majority of people . Still some people use social media as power and some are left behind in the race .

Make sure you don’t fall into the following pitfalls.

Being Less Interactive With Your Followers/Friends :

Majority of the population still doesn’t know how to socialize on social media ,some times we may not feel but we abandon those people who have major hopes with us . Still we if ignore people or keep them abandoned or unsatisfied  which reflects a mega brand reputation to deplete drastically .While still most of the mega brands have been ruining a major part of their potential customer base . This mistake if you have been doing you must stop , this can be considered as a sin if you are into digital selling on anything into to digital marketing . If you have the talent to turn an upset visitor to happy , there can be nothing better in the world .You have to keep one thing in mind before you kill your own venture due to small petty mistakes . The word social itself means to “socialize ” which literally means to interact so make your social media handles interactive and see where they would take you .

Refrain from only selling policy :

Using social media for marketing or content for marketing only ? Then we must say you are going very wrong ! The main  thing user turns towards you is to expect help , and not always on monetary basis . Not all the times you have to focus on selling or money , sometimes you have to focus on solving queries . Write and share tips and tricks to beat out their queries at a mass level of audience acquisition , where your target audience is being targeted with a common query . No one is interested in you if you are not solving their queries , not helping them out & not giving the space they want from you . We never insist to connect with them on the personal level , but still the correct way to connect with them is present their queries in a horrific blunder way , then post an angelic solution for it which will automatically accept your products as the solution to their problems . Then what ever price tag you put , you will have a good sale simply because you grow up to the level of a brand and attain that respect in front of the consumers.

Expecting a follow-back from people whom you follow :

The easiest thing which looks like is that following anyone anonymously for getting a followback . But this is not a very cool idea in the ideal state . It seems to be quite impressive but still this doesn’t help in giving you a good target audience . Sorry to inform you that getting high amount of followers and giving zero activity or giving zero engagement . All your efforts and time spent on the project would be wasted and you may end up destroying your venture .

Not Knowing Your Target Audience

People often dive head first into their new business without thinking of their target audience. Ask yourself who you want your business or brand to appeal to and the type of people you want your business to connect with.  You might also learn what social media platforms work best for you and your target audience, so you can stop using what isn’t working and put your focus and efforts into what is.

In this post here we conclude a few points to improve on while marketing on social media . We recommend  you to work upon these points till we excavate and publish some new points to work upon .

Tricks To Boost Up LinkedIn Connections For Your Business

Tricks To Boost Up LinkedIn Connections For Your Business

LinkedIn has been a  platform for the professionals with numerous of market experts joining everyday. Growing your LinkedIn network helps you establish as an expert in your field and increases your reach and exposure.  Talking about content , LinkedIn has proved to be a good host for driving traffic and content. It helps businesses to boost up LinkedIn connections and reach more people. If you are looking to host your content on the local search group of your industry, then you are on the right track and the right platform to follow this track . LinkedIn recommendations also helps in reaching out to your customers .

If LinkedIn fits in your business needs and if you want to use it as a marketing channel, here’s how you get started.

Set Up Your Profile :

Before you proceed further your profile should be fully prepared.

  • Your Picture Should Be On Your Profile : Generally people don’t prefer to put up their pictures on social media,  which is a very wrong habit . Your profile should have only your’s photo and nothing else’s  .
  • Make those 120 words of description captive : Those 120 words for description aren’t meant for your job title instead of putting your job title up use some descriptive and captive words to describe your profile . You can think of it as your “60-second commercial” . These are the very first sentences people read, and you have a pretty short time to grab the visitor’s attention and make them want to read more & more .
  • Experience : It is the body of your profile . This has to be done very carefully and used with seo and keywords which are pretty much needed for your growth . Industry recruiter’s use those specific keywords to find people .
  • All the given below stuff should be mentioned in your profile :
  1. Your industry and location
  2. An up-to-date current position (with a description)
  3. Your education
  4. Your skills (minimum of 3)
  5. A profile photo
  6. At least 50 connections

Create your company’s Page :

  • Create your company’s description and overview. Try to be precise, but include what your company does, its specialties, and what makes your venture unique & better than others of your kind . Basically we require the USP of the company to be visible and prominent .
  • Include your company’s banner logo or infographic to bring your page to life
  • Tell employees to add this to your profile .
  • Invest in ads to get your target followers
  • Link your website to your linked in by adding easy links to the website .
  • Share follower specific content daily . This will keep your followers happy and will keep you in recommendations .

Groups have been a great medium to interact and network through recommendations and common interests`1 .These may be national organizations, trade associations, local networking groups or volunteer organizations .Also we would recommend you , consider Joining Corporate-Sponsored Groups . Only getting into groups is not enough , it would be incomplete if you won’t connect with people and participate in group discussions .

Ask For The Follow

Nobody will follow you until you ask them to. Start sharing your company page through your personal network through status updates asking people to join your business network. Ask your employees to share the company page. Use Facebook, Twitter, Google+ and other SM platforms for sharing the company.

Follow Others

If you haven’t heard it before, it bears repeating: social media success is about sharing and giving. The more you give to others by liking their posts, sharing their stuff and following them, the more people are likely to give back to you in the same or similar ways.

Write & Share Blog Post Or Article

Write a blog post or article about LinkedIn and its application to your industry–for example, 10 Top Industry Groups or a How to Grow Your Business with LinkedIn article. Include a link to your Company page in the Author’s box or in the body of the blog post. This helps increasing your reach to the audience.

Follow these tips and tricks one by one and see the difference in the followers and company reach . Hope to have you in our comments section discussing if some thing has changed or any other query . This is the latest trick to Boost Up LinkedIn Connections .

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Tips For Writing Unique Content

So almost all the digital marketers have gone through a situation where we have been writing a fabulous content and not getting any result . All this matters on google’s algorithm of search engine ranking . So in this post of our’s we get you to the bottom line that how in 2017 , your unique content can get your content to a format your search engine wants . We have seen people struggling with content , working hard on it to make it rank but unfortunately they aren’t going good at all .

READ MORE………

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Know How Google Analytics Can Influence Your Sales

There could be no better promotion practice than knowing how visitors move through your website and interact with your content as it lets you optimize your website performance and conversions. To understand this better you need to use Google analytics to discover what would cause users to flood into your website.

The given below are the ways how google analytics can influence your sales !

So What Went Wrong ? Where did they loose sales ?

Let’s get on with the Do’s and Dont’s while getting E-commerce build up in context to demographics like Google analytics :

All that requires to get going with increase in sales is targeting your audience . We can get that straight using the demographics tools . Google adsense and Adwords are the most preferred demographics tools that is used all over . We can check what age , gender , nationality of audience is reaching us through the search engines .

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Apps That Make Your E-commerce Business Life Easier

The world of E-commerce business is changing fast and to stay ahead you need to work more efficiently. As a Businessman, you are always looking for tools which can make your work get complete fast. You need apps which can help you to manage stuff according to your need.

So, we have calculated everything you need as businessman and created a list according to different aspects of your business.
Here are all the apps which will make your life easy as a Businessman

Storage

As a businessman, it’s very tough to carry a data and file storage device all time with you. So, you need cloud storage which you can access from any place.

  1. Google Drive – Google Drive gives you free 15 GB cloud storage.
  1. Dropbox – Dropbox is a secure file sharing and storage app for both computer and smartphone.

Social Media Management

Social media is the biggest platform through which you are connected to your customers. So, you need app which can manage and schedule social media post.

  1. Hootsuite – Through Hootsuite, you can manage your all social media accounts through a single app.
  1. Buffer – Schedule, publish and analyze all your posts in one place.

News

Business require the knowledge of what’s happening all around you. This knowledge can be business related or normal news.

  1. Google Newsstand – Through this app, you can get news from every single news website in the world.
  1. Inshorts – It’s a smartphone app which gives you entire news in just 60 words.
  1. Economic Times – Through this platform, you can get all the business-related news all around the world.

Image and graphics designing

You need to edit images before posting them. You also need to create logo and graphics designing.

  1. Adobe Photoshop – Photoshop is one of the world’s best image editing app.
  1. Adobe Illustrator– Though Illustrator, you can design logo and graphics.

Content Writing

As a businessman, you need to write a lot of stuff such as letters, mails, blogs etc. So, you need apps which can help you in content writing.

  1. Grammarly – Grammarly corrects over 250 types of grammatical mistakes.
  1. Ginger – Ginger app helps you correct your grammatical and spelling mistakes.

Analytics

To continuously grow, you need to track on real time analytical information about your website and social media platforms.

  1. Google Analytics – Google Analytics lets you analyze data from all touchpoints in one place.
  2. Piwik – Piwik is an open source analytics platform which can track keep a track on your website.

Transporting

If you are running a business, you need a posting service which can deliver product specially if you are running an e-commerce business

  1. FedEx – FedEx is a brilliant courier delivery services which is available in almost every part of the world.
  1. Delhivery – Delhivery is a brilliant courier delivery services which is available in almost every part of India. When you create your website with GetMeAShop, you can simply integrate your delivery service with Delhivery.
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How to get Faster E-mail responses?

Emails are the best source to provide information to your customers about the new in stock, offers, and deals. This also helps in making a personalized connect, developing and fostering your relationship with the audience. Email assures that your message is being properly circulated with the ones who matters to your business. When your consumer visits your site and signs up there, it provides you with an opportunity to gather email list and to pitch them later. They leave your site and that’s where email helps, it helps them recall your site and visit it often which sometime sooner or later can help you get sales.

Have a look at some tips to help you get quick response of your emails:

Catchy Subject line

An email begins with the subject. The audience will check their email after going through the subject of the email. Your email is worthless when your email remains unopened for several days. Write something that creates buzz around and gets opened. It will help you to get the attention of the audience and force them to check it.

Greeting

You have to greet your consumer; it shows organization’s decency and directly impacts the consumer mind. This Familiar and personalized behavior help you gain the audience.

Brief & Clear Message

If the message or information you provide is short and clear then you don’t have to write stories. Just write point-to-point information in a few sentences. If your information won’t be enough to get a response, then you have to work on it and you can also take help from some images to explain it. Either you need to do more research on email yourself or take some expert’s advice to get a response.

Be Polite with words

You have to write you an email in polite form, it might help your organization to boost its promotion. It helps to create the interest of audience to read your email.

Describe Purpose

You’ve to describe your purpose and then work on it to make sure your purpose is genuine and beneficial for your customer. To clearly show your purpose, just do interlink images with your message.

Avoid Using Complicated/ Confusing Words

The mailer must have simple words that neither confuses the audience nor mislead them. Do not pressurize your reader to take out a dictionary to understand the mailer. Nobody has the time to do so and they’ll be forced to unsubscribe it or skip it.

Proof Reading

It’s the most significant part of emailing, cross check your email, words, sentences and symbols twice or even thrice if needed.

Send during the Peak Time

Usually, people check their email/messages as the first thing in the morning so you can schedule your emailer to be sent early morning or you can schedule it in the evening after 6. It has been observed that mailers sent during these timings receive the highest open rates.

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Why FAQ page is important for your business

A visitor who visits a website usually searches for the Frequently Asked Questions (FAQ) section of the website to get answers, information and concerns regarding the product.

Some people compares it with the ‘About us’ page. FAQ page is very different from “About Page” section in which you don’t just tell a story about your company but it also contains all the answers that the user might have about your brand.

FAQ section deals with the specifics. It’s the perfect place where a customer finds answers to specific questions about the product. A customer always has concerns whether to buy a product or not. He also has questions whether the product may fulfill the things he is looking after. In that case FAQ page becomes the first step towards the answers, before they reach out to you with some different quires.

Here are some facts on how and why FAQ Page is Important for your business

Saves time
When we talk about E-Commerce or business platforms it’s not just on the person asking questions, it can be thousands of people, and when they are all asking the same question over and over again, it can be a very tough task to answer them one by one. So, it is always better to give answers at one platform which will be publicly available to everyone.

Makes you an Expert
Through FAQ you can present yourself as an expert in your field. Everybody likes to work with professionals of the certain field, so through FAQ a customer will like to join you because you will sound like a person who now what he is doing.

It generates a trust factor
A normal person always has concerns whether he should buy a product online or not. Through FAQ you can connect to that customer, because if you are sharing information about product publicly it will generate a trust bridge between both the parties.

A good FAQ page can act as that bridge that will make the difference, by establishing your legitimacy.

It acts as a good SEO tool
FAQ pages can be an excellent SEO Tool. Search engines scan a website for Keywords and Key Phrases to understand your website and your business.

If you can add Keywords during writing questions and answers on your FAQ page, it will increase the SEO juice flow to your entire website. A good FAQ page can help you to boost your online sales and even push up your website on search engine results.

It increases customer conversion rate
A good FAQ page can increase customer conversion rate. It will increase the rate of visitors and that will help you get more consumer. It’s a simple mathematical calculation, when people read the FAQ, they feel comfortable with the product, and once they know what they are about to purchase, it will automatically increase the conversion rate

 

The FAQ is the place where you build relationship with the customer. Once you build that relationship on trust factor that will help you to transform potential customers into retain consumers.

 

 

 

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How Often To Post On Social Media

With the ever-growing, ever-changing social media, the social media strategy that worked for your last year might not work this year. You need to upgrade your plan with the technology and the customers today. You need to connect with your social media followers without driving them away and for that you need master the frequency of posting. How to Optimize Social Media Posting Frequency?

The best times and time gap for posting can never be predicted and can drive any social media manager crazy with the fluctuating engagement on every timing but you can always trust those who have done it before.

Here is the standard frequency for posts that you must follow to plan posting schedule for Facebook, Twitter, Instagram and Pinterest:

Facebook

Post quality instead of quantity. Facebook post engagement is steady for the first 2 hours so start with an afternoon schedule and tweak from there.

How frequently to post: Aim to post 10- 15 times per week.

Increasing Engagement tip: Admit this; we all scroll through our Facebook feed when we wake up early morning, right? If you’re struggling to find good likes on your posts then try the early morning posts.

We recommend
Daily – 2 posts
Weekly – up to 15 posts

Twitter

Tweets have a short life so timing and frequency of posting are everything when it comes to getting followers for your business twitter account. Follow posting it on a daily schedule. You can also join in the trending topics to increase your reach.

How frequently to post: Try posting three to five times each day and track the report. Thank followers for following you. If some tweets tagging you, don’t forget to reply them.

Increasing Engagement tip: add @mention individuals or companies that are relevant to your content for getting retweets and engagements.

We recommend
Daily – 4 – 5 tweets
Weekly – up to 35 tweets

Instagram

With Instagram, everyday could be a good day for getting followers. It all depends on the activity levels.

How frequently to post: Atleast one post per day.

Increasing engagement tip: Tag influencers wherever necessary.

We recommend
Daily – 1- 2 posts
Weekly – up to 14 posts

Pinterest

How frequently to post: Aim for atleast 3 pins a day; if you have more pins, then go for it and you can post 20 times per day. Never schedule pins all at once. This can damage the reach. It varies for different brand and products. Experiment to find when your pins perform the best.

Increasing engagement tip:  Pins are highly searched. Make yours easy to find. With the right search terms, you pins can easily be found and can get clicks.

We recommend
Daily – 3- 20 pins
Weekly – up to 100 pins

LinkedIn

Use the professional connect platform effectively for connecting with market influencers.

Increasing engagement tip: Post technical and business blog

We recommend
Daily – 1-2 posts
Weekly – up to 10 posts

Blog

Remember, companies that increase blogging from 3-5X/month to 6-8X/month generates more leads than the ones who don’t.

We recommend
Weekly – up to 2 posts

You need a strategy not just for your business but big companies today hires internet strategists to plan the frequency of posts. Follow the above technique for posting and you can check analytics and reports for your brand on different social media platforms by different posting

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How LinkedIn helps you grow your online business

Most market surveys say Facebook is the most important social network that businesses use to grow. LinkedIn came in second with around 71% marketer using it. Facebook is where you go to talk with family & friends; Twitter is where you meet people you didn’t know before, then LinkedIn is where you can meet up for your business to get work done.

LinkedIn is the world’s biggest social media platform used by businessmen, entrepreneurs, and working professionals. With over 400 million active users, it’s a huge platform for connecting with businesses and customers under one roof.

Here are some ways by which you can grow your e-commerce business through LinkedIn:

Create your Company page

Creating a company page will help you to get recognition on a wide scale. Your colleagues and working employees can join the page which will help you to create a brand. One of the best ways to do this is through your banner image – keep it branded, include your logo for brand recognition on the site, and to further develop trust with digital market, Tell your company’s journey in your “about” section.

Building Connections

LinkedIn is an amazing platform to keep in touch with all of your business contacts to develop your network.  With LinkedIn’s advanced search and filters, you can target a certain section of the business audience. This can be done by whittling down profession, location and even company according to your need

Target Groups

There are over 2 million groups on LinkedIn and 83% of LinkedIn users belong to at least one of them. Before joining them, assess whether they will be a good for your business or not. Check out the guidelines. Check out the number of members, and activity within the groups. You can check out the different kinds of posts and if it fits with your target market.

Your business can benefit by starting your own group. You can increase your trust value and develop the reputation as an industry leader; LinkedIn groups offer incredible business opportunities.

Follow Influencers

Through LinkedIn, you can connect with people who influence your business world. It gives you a chance to learn, follow and find from top influencers in your industry.

You can grow your business by commenting intelligently on Influencers’ articles. By engaging with the influencers you are the setting standards for your company at the same level. This also creates a trust relationship with your company within the professional community.

Blogging

Blogging is the best medium to grow your business on LinkedIn. If you share your idea and perspective about your field, it helps you gain more business. To gain more readers for your blog, you need to create articles that appeal to your LinkedIn market. Stick with a business theme for your articles; write content which supports your business criteria and things related to your target market. Keep your readership interested by consistently writing within your business theme.

Business professionals use LinkedIn Network for making the right impression, engaging with connections, joining and taking part in groups, and sharing pertinent information. Apply these few tricks and your business will grow day by day.

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Why Product Description Is Important For Your E-commerce?

E-commerce entrepreneurs while starting their online business usually underestimate the importance of some crucial quality content. More focus is usually given on the technical aspect and putting good quality images, but a good product description is equally important to boost your sales.

Most entrepreneurs who don’t understand the importance of good product description lose their customers no matter how much investment they make in advertising. While your e-commerce business is making some genuinely good efforts to post unique and attractive descriptions for every product, others forget to do this and then there are some who just copy paste this from some other sites to their product pages.

Imagine a visitor visits your online store and comes across a pair of Adidas shoes in men collection column. Even after knowing the brand he will have a lot of questions:

– Materials from which it is made of? Any special properties?
– Will they keep my feet comfortable?
– Are they easy to wear and take off?
– Is the insole removable?

Know how you should write unique product description and what does this product description do for your user?

Entice Customer

The product description describes benefits of the product and convinces the consumer’s to understand why and how the product fulfills their requirement. It grabs the user attention by answering their queries.

Helps in SEO

The unique product descriptions help to improve search engine rankings, which means more people will be able to find your products and order it easily. So, don’t copy the description from official sites, stop copying product details. The SEO (Search Engine Optimization) automatically identifies your content and affects your brand’s SEO ranking.

Professional Description

Content attracts consumer mind and increases their knowledge. A professional website interface indicates the seriousness in business and helps gain more trust and loyalty for customers.

Enhance the knowledge

Catalog attracts viewers and potential buyers. Clearly visible products with aesthetic presentation will definitely bring you more customers. Unique product descriptions along with high-quality images and an easy-to-use interface work together in driving online sales.

Keep it short yet effective

While writing product descriptions just keep one thing in your mind “Less is enough”. Try to explain your product description in bullets instead of writing long paragraphs.

Keep Your Mind-Error Free

Any grammatical or spelling errors can adversely affect your e-commerce impression. Therefore, a proper cross checking and editing of content are always required to make sure your content as error-free.

Professional Writers

The skill of writing is not a simple thing and everybody doesn’t have this quality. That’s why, an organization have content writers with a separate job description.

 

Remember, originality is the key. In order to achieve e-commerce success, make more sales and improving your brand’s ranking you must keep these above points in mind. So don’t skimp and make your product description unique because if you steal it from competitors, you may find yourself ranked lower by Google or even eliminated from search results.