Everyone these days is using some sort of social media, Whether it’s for personal or for their brands and business, a large percentage of people are using it for staying connected, market and for promoting their products and services. Social media is undoubtedly a market and is beneficial for businesses but it can also have damaging effects when not being used correctly. Where there was only chatting and interaction the main aim of social media , the social media marketer’s have changed the meaning and definition to “Connect”.
This one word has changed the whole market , now what ever and wherever your venture is you need social media handlers to beat your opponent and to grow rapidly instead of slogging with your business . You must not only have a command on the social media but you also should be updated bout the usage of tags with specificity to a business you are handling . But , you may take it as a good thing ,but certainly it’s not for a good hefty majority of people . Still some people use social media as power and some are left behind in the race .
Make sure you don’t fall into the following pitfalls.
Being Less Interactive With Your Followers/Friends :
Majority of the population still doesn’t know how to socialize on social media ,some times we may not feel but we abandon those people who have major hopes with us . Still we if ignore people or keep them abandoned or unsatisfied which reflects a mega brand reputation to deplete drastically .While still most of the mega brands have been ruining a major part of their potential customer base . This mistake if you have been doing you must stop , this can be considered as a sin if you are into digital selling on anything into to digital marketing . If you have the talent to turn an upset visitor to happy , there can be nothing better in the world .You have to keep one thing in mind before you kill your own venture due to small petty mistakes . The word social itself means to “socialize ” which literally means to interact so make your social media handles interactive and see where they would take you .
Refrain from only selling policy :
Using social media for marketing or content for marketing only ? Then we must say you are going very wrong ! The main thing user turns towards you is to expect help , and not always on monetary basis . Not all the times you have to focus on selling or money , sometimes you have to focus on solving queries . Write and share tips and tricks to beat out their queries at a mass level of audience acquisition , where your target audience is being targeted with a common query . No one is interested in you if you are not solving their queries , not helping them out & not giving the space they want from you . We never insist to connect with them on the personal level , but still the correct way to connect with them is present their queries in a horrific blunder way , then post an angelic solution for it which will automatically accept your products as the solution to their problems . Then what ever price tag you put , you will have a good sale simply because you grow up to the level of a brand and attain that respect in front of the consumers.
Expecting a follow-back from people whom you follow :
The easiest thing which looks like is that following anyone anonymously for getting a followback . But this is not a very cool idea in the ideal state . It seems to be quite impressive but still this doesn’t help in giving you a good target audience . Sorry to inform you that getting high amount of followers and giving zero activity or giving zero engagement . All your efforts and time spent on the project would be wasted and you may end up destroying your venture .
Not Knowing Your Target Audience
People often dive head first into their new business without thinking of their target audience. Ask yourself who you want your business or brand to appeal to and the type of people you want your business to connect with. You might also learn what social media platforms work best for you and your target audience, so you can stop using what isn’t working and put your focus and efforts into what is.
In this post here we conclude a few points to improve on while marketing on social media . We recommend you to work upon these points till we excavate and publish some new points to work upon .